Are Banner Ads Worth The Bother?
The first banner ad appeared online in 1994. In the last 26 years, banner ads have been a standard promotional tool for advertisers, and some say they have fallen out of favor compared to more modern marketing formats.
Those who disregard this ad format will often claim that web users aren’t as likely to click on them as they were in the past. In reality, banner ads are still highly effective, as long as they’re done right. Business owners looking to expand the types of advertising they use for their company will find banner ads can help drive more traffic to their website, leading to more engagement and sales.
What Are Banner Ads?
Banner ads are the advertisements that appear on the top, bottom, and side of websites. These ads are designed to be placed in high-traffic areas where it’s likely they’ll be seen by the target audience. Most of the time, banners are small and feature only limited text.
Instead, the focus is on the immediate visual aspects of the ad with the messaging delivered through images, videos, or animations.
The idea behind the banner ad is to place a targeted ad where a potential customer is likely to see it. The ad should grab their attention, and a call to action should encourage them to click through for more information.
Once someone notices the ad and it’s for something which speaks to their interests, they’ll click it and travel to a website where they can find the information or offer promised by the ad.
Other Types Of Visual Online Advertising
Banner ads may have been the start of visual advertising online and they’re still a staple of web marketing but they’re not the only option. There are other options, which are often used as an alternative or supplement to banner ads. They include:
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